Scanley vs Scrunch
Scrunch is an AI customer-experience platform from $250 a month, covering monitoring, site audits and agent-optimized pages. Scanley is a managed AEO program for credit unions and community banks that drafts fixes for compliance sign-off.
Facts about Scrunch checked on October 12, 2026 from Scrunch's public website, with each one linked in the table. Scanley wrote this page and competes with Scrunch. We have tried to be fair and to link every fact about Scrunch to Scrunch's own site. Products change, so check Scrunch's site for the latest.
The short answer
Choose Scrunch if
- You want site-level technical optimization for AI agents (its Agent Experience Platform).
- You want bot and agent traffic analytics.
- You want self-serve software with a published entry price and a free trial.
Choose Scanley if
- You are a credit union or community bank and want questions written for your metro and products.
- You want each fix drafted for you and routed through a named approver.
- You want Claude and Gemini measured in the program you buy.
At a glance
| Scanley | Scrunch | |
|---|---|---|
| What it is | A managed AEO program: Scanley measures, explains each gap, and drafts the fix for your approval | An AI customer-experience platform: Monitoring and Citations, plus an Agent Experience Platform (AXP) with Agent Pages, Agent Traffic and Site Optimizationsource |
| Built for | Financial institutions: credit unions, community banks, lenders and fintech platforms | Brands, enterprises and agenciessource |
| Financial-institution specific? | Yes: built for financial institutions | Cross-industrysource |
| AI engines named | Program: ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and Copilot | Core: ChatGPT, Perplexity, Google AI Overviews and Copilot. Enterprise: 9 LLMs, adding Claude, Gemini, Meta AI, Google AI Mode and Grok.source |
| How often questions are re-asked | A monthly scan in the program; every question asked twice per engine | Core: 5,000 responses a month across 125 unique promptssource |
| Recommended and mentioned reported separately | Yes. Map listings are counted separately, and an engine not measured is marked not run, never a miss | Not stated on Scrunch's site (checked October 12, 2026)site |
| Local or metro measurement | A locked 21-question set for your metro or product category | Not stated on Scrunch's site (checked October 12, 2026)site |
| Who drafts fixes | Scanley drafts each fix as a review document | Agent Pages and Site Optimization are listed productssource |
| Compliance approval workflow | Fixes are drafts until a named person at your institution approves them; the record keeps who approved what, when | Not stated on Scrunch's site (checked October 12, 2026)site |
| Method published | Published, and printed on every report | Not stated on Scrunch's site (checked October 12, 2026)site |
| Access needed to your systems | None to measure. Public web only: no member data, no system access, no credentials | Not stated on Scrunch's site (checked October 12, 2026)site |
| Published pricing | Not published. Scope and monthly cost are set in writing after the free scan | Core $250 per month; Enterprise customsource |
| Free starting point | A free AI scan, delivered in two business days | A 7-day free trial; a free AI visibility auditsource |
| Security attestations stated | Not stated | Google SSO on Core; SSO (SAML, OIDC) on Enterprisesource |
| Site audits | One audit of the site, then fixes drafted in the program. | Core: 5 site audits a monthsource |
| Best fit | A credit union or community bank that wants measurement, drafted fixes and the approval record handled as one managed program. | A team that wants technical site optimization for AI agents and bot-traffic analytics, self-serve with a trial. |
Who drafts the fixes, and how compliance signs off
Scanley drafts each fix as a review document. Fixes are drafts until a named person at your institution approves them; the record keeps who approved what, when. Your institution publishes through its own process.
Scrunch: Agent Pages and Site Optimization are listed productssource Its site does not describe an approval workflow; ask Scrunch how drafted content reaches your compliance reviewer.
Pricing
Scrunch: Core $250 per month; Enterprise customsource
Scanley: the free AI scan costs nothing. A managed program is scoped to your products, markets and engines, and the monthly cost is set in writing after the scan. How Scanley pricing works.
Where Scrunch is the better choice
Where Scanley is the better choice
- You are a credit union or community bank and want questions written for your metro and products.
- You want each fix drafted for you and routed through a named approver.
- You want Claude and Gemini measured in the program you buy.
How every Scanley number is produced is public: how Scanley measures AI visibility. For compliance teams: AI answers as a compliance surface.
Questions buyers ask
Which AI engines do Scanley and Scrunch measure?
Scanley's program measures ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and Copilot. Scrunch: Core: ChatGPT, Perplexity, Google AI Overviews and Copilot. Enterprise: 9 LLMs, adding Claude, Gemini, Meta AI, Google AI Mode and Grok..
Are agent-optimized pages reviewed by compliance?
They should be. Any version of a page written for AI agents is still the institution's advertising, and marketing and compliance review it like the page people read. That holds for every vendor, Scanley included.
More comparisons
Sources and method
- https://scrunch.com/ checked October 12, 2026
- https://scrunch.com/pricing/ checked October 12, 2026
This comparison was written by Scanley, which competes with Scrunch. Spot an error? Email hello@meetscanley.com with the fact and a public source; how we compare and correct. Product names are trademarks of their owners; no affiliation is implied.