Scanley vs Profound
Profound is an enterprise AI marketing platform that tracks up to 9 answer engines and adds agent analytics and AI Marketer agents. Scanley is a managed AEO program for credit unions and community banks that drafts fixes for compliance sign-off.
Facts about Profound checked on October 12, 2026 from Profound's public website, with each one linked in the table. Scanley wrote this page and competes with Profound. We have tried to be fair and to link every fact about Profound to Profound's own site. Products change, so check Profound's site for the latest.
The short answer
Choose Profound if
- You want breadth: up to 9 answer engines tracked on Enterprise.
- You want AI-crawler and agent traffic analytics through your CDN.
- Your security review requires SOC 2 and SSO/SAML.
- You have an in-house team to run a platform and want prompt-volume data and content tooling.
Choose Scanley if
- You are a credit union or community bank and want questions written for your metro and products.
- You want a managed service that drafts each fix and routes it through your approval, not a platform your team operates.
- You want recommended and merely mentioned kept apart on every question.
At a glance
| Scanley | Profound | |
|---|---|---|
| What it is | A managed AEO program: Scanley measures, explains each gap, and drafts the fix for your approval | An enterprise AI marketing platform: AI Marketer agents, Answer Engine Insights, Prompt Volumes, Agent Analytics and Shoppingsource |
| Built for | Financial institutions: credit unions, community banks, lenders and fintech platforms | Enterprise marketing, content and PR teams, and agenciessource |
| Financial-institution specific? | Yes: built for financial institutions | Cross-industry. Industries in its navigation: travel and hospitality, retail, pharmaceuticalssource |
| AI engines named | Program: ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and Copilot | Enterprise: up to 9 answer engines, including ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search. Trial: ChatGPT, Gemini, Google AI Overviews.source |
| How often questions are re-asked | A monthly scan in the program; every question asked twice per engine | Trial: "50 prompts run daily for 7 days"source |
| Recommended and mentioned reported separately | Yes. Map listings are counted separately, and an engine not measured is marked not run, never a miss | Not stated on Profound's site (checked October 12, 2026)site |
| Local or metro measurement | A locked 21-question set for your metro or product category | Not stated on Profound's site (checked October 12, 2026)site |
| Who drafts fixes | Scanley drafts each fix as a review document | Offers "AI Marketer" agentssource |
| Compliance approval workflow | Fixes are drafts until a named person at your institution approves them; the record keeps who approved what, when | Not stated on Profound's site (checked October 12, 2026)site |
| Method published | Published, and printed on every report | Not stated on Profound's site (checked October 12, 2026)site |
| Access needed to your systems | None to measure. Public web only: no member data, no system access, no credentials | Agent Analytics connects to CDNs including Akamai, AWS, Cloudflare and Fastlysource |
| Published pricing | Not published. Scope and monthly cost are set in writing after the free scan | Free trial. Enterprise pricing is custom. A self-serve Agency Growth plan for agencies.source |
| Free starting point | A free AI scan, delivered in two business days | A trial: 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviewssource |
| Security attestations stated | Not stated | SOC 2 and SSO/SAML listed on its pricing pagesource |
| Agent and crawler analytics | Not offered. Scanley measures what the engines answer. | Agent Analytics, with CDN integrationssource |
| Best fit | A credit union or community bank that wants measurement, drafted fixes and the approval record handled as one managed program. | A large institution with an in-house AEO and content team that wants engine breadth, AI-crawler analytics and enterprise security. |
Who drafts the fixes, and how compliance signs off
Scanley drafts each fix as a review document. Fixes are drafts until a named person at your institution approves them; the record keeps who approved what, when. Your institution publishes through its own process.
Profound: Offers "AI Marketer" agentssource Its site does not describe an approval workflow; ask Profound how drafted content reaches your compliance reviewer.
Pricing
Profound: Free trial. Enterprise pricing is custom. A self-serve Agency Growth plan for agencies.source
Scanley: the free AI scan costs nothing. A managed program is scoped to your products, markets and engines, and the monthly cost is set in writing after the scan. How Scanley pricing works.
Where Profound is the better choice
Where Scanley is the better choice
- You are a credit union or community bank and want questions written for your metro and products.
- You want a managed service that drafts each fix and routes it through your approval, not a platform your team operates.
- You want recommended and merely mentioned kept apart on every question.
How every Scanley number is produced is public: how Scanley measures AI visibility. For compliance teams: AI answers as a compliance surface.
Questions buyers ask
Which AI engines do Scanley and Profound measure?
Scanley's program measures ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and Copilot. Profound: Enterprise: up to 9 answer engines, including ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search. Trial: ChatGPT, Gemini, Google AI Overviews..
Does Profound have a financial-services offering?
The industries in Profound's navigation, checked on the date above, were travel and hospitality, retail and pharmaceuticals. Ask Profound about financial-services work.
More comparisons
Sources and method
- https://www.tryprofound.com/ checked October 12, 2026
- https://www.tryprofound.com/pricing checked October 12, 2026
This comparison was written by Scanley, which competes with Profound. Spot an error? Email hello@meetscanley.com with the fact and a public source; how we compare and correct. Product names are trademarks of their owners; no affiliation is implied.