When someone gets hurt, they ask AI which lawyer to call.
A search page gives an injured person ten firms to compare. An AI answer gives them two or three names, and the call goes to one of those.
The free AI scan shows whether your firm is one of those names. Five real questions your next client would ask, put to five AI answer engines, scored, and in your inbox in two business days.
Your next client is asking a question like these.
Examples of what the scan asks. Yours are drafted from your site, your practice areas, and your city.
- “Best car accident lawyer near me”
- “Do I need a lawyer after a truck accident?”
- “Who is the best personal injury attorney in Phoenix?”
- “How much is my slip and fall case worth?”
- “Which law firm should I call after a motorcycle crash?”
- “Is it worth getting a lawyer for a minor car accident?”
For every question, on every engine, the scan records three things.
Whether the engine names your firm in its answer. A map listing beside the answer is recorded separately and never counted as a recommendation.
The firms, directories, and referral sites the engine sends that person to when it does not send them to you.
What the named firms have that an engine can read and you do not: the practice area pages, attorney pages, reviews, and sources it leaned on.
A person checks every result against the record before the report is sent.
Then the gaps get written, and your attorneys can read them first.
The scan shows which questions your firm is missing from and what the named firms published that you have not. Scanley drafts the pages that close those gaps, in your firm’s voice: practice area pages, answers to the questions injured people actually ask, attorney pages an engine can trust.
Every draft is checked against the lawyer advertising rules before anyone reads it: past results, promised outcomes, testimonials, specialist and comparative claims, fee wording, and the Attorney Advertising label. Each flag names the phrase and the rule, so the attorney responsible for your marketing can review a page in minutes and hold anything that needs a change. Reviewing is offered, never required.
Then the next scan asks the same questions again, and the report shows what moved and what did not. Measured before and after, so you can see whether the work did anything.
Questions firms ask us.
Is this just SEO?
Related, not the same. SEO decides where your site ranks in a list of links. An AI answer names two or three firms, and a person who gets a name may never scroll to the list. The scan measures that answer directly. Most of the fixes live on your own site, so SEO work and this work help each other.
What do you need from us?
Your name and a work email. Your work domain tells us which site to read, and Scanley finds your practice areas and your market from it. No logins, no access to your case management system, nothing about your clients.
Which AI engines do you check?
ChatGPT, Google AI Overviews, Gemini, Copilot, and Perplexity. Each question is put to each engine, and the report states the engine and the date on every result. An engine we did not run is marked not run, never counted as a miss.
Can you guarantee our firm gets named?
No, and nobody honestly can. No one controls what an engine says. What we do is measure it, fix what is in your control, measure again, and report what moved and what did not.
We already have a legal marketing agency.
Then the scan gives them a baseline. A ranking report does not show whether ChatGPT names your firm when someone asks for a car accident lawyer in your city. The scan does, question by question, and your agency can work from it.
Can our attorneys review drafts before they publish?
Yes, and every draft arrives already checked against the lawyer advertising rules. Past results, promised outcomes, testimonials, specialist and comparative claims, fee wording, and the Attorney Advertising label are flagged with the phrase and the rule, so the attorney responsible for your marketing knows where to look. Rules vary by state, so the flags point and your attorney decides. Review is offered, not required: if nobody at the firm has time to read a page, Scanley's editors approve it on your behalf.