Scanley Research

Who AI names for banking, measured.

Metro benchmarks and category scans from the Scanley Research Team. Every figure states its engine, date, run count, and method. Evergreen explanations live in Answers.

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Metro benchmark · Salt Lake City · Auto loans
Who AI recommends for auto loans in Salt Lake City, September 2026

We asked 8 auto-loan questions about Salt Lake City on ChatGPT, Claude, Perplexity and Google, twice each, on September 25, 2026. 57 answers came back. America First Credit Union was named in 42 of 57 answers, Mountain America in 40, Utah First in 37. Cyprus followed at 20. 19 of 38 tracked lenders were never named.

Scanley Research Team ·

Method
How Scanley measures AI search visibility

Scanley measures AI search visibility by asking the questions a metro or category actually asks, on ChatGPT, Gemini, Perplexity, Claude, and Google's AI Overviews, more than once each, and recording which institutions each answer named, recommended, or only mentioned. Every published figure states its engine, its date, its run count, and this method, so anyone can reproduce it.

Scanley Research Team ·