About
Scanley measures where banks, credit unions, lenders, and fintech platforms appear when people ask AI engines for a recommendation, then drafts and verifies the fixes that change the answer.
Every Answers page and Research report on this site carries a byline. These are the people and the team behind them.
The Scanley Research Team runs the measurement behind every published report: the same question sets, engines, and repeated runs used in client scans, applied to whole categories and metros. Every number it publishes states the engine, the date, the run count, and the method.
Avi Mash is a co-founder of 21Rates, the company behind Scanley, and leads growth and partnerships. He co-founded Block Fuel, a digital asset consulting and media firm, and previously worked at Prime Trust.
Jody Flournoy is a co-founder of 21Rates and the builder of Scanley: the scan instruments, the measurement method, and the agent that drafts and verifies fixes. He co-founded Block Fuel and hosts its podcast on blockchain and fintech leaders.
Brian Rothenberg is a partner at 21Rates and leads compliance for Scanley. He holds a J.D. in business and corporate law from William & Mary Law School and an MBA from William & Mary's Mason School of Business, and was a summer law clerk to Judge Charles E. Poston of the Norfolk Circuit Court.
Anthony Machi leads the audit methodology and consulting engagements at Scanley: the paid AI Visibility Audit, the prioritized initiative lists, and the consulting pilots that follow. His work is what turns a measurement into a fix list a credit union can act on.