Scanley vs Otterly
OtterlyAI is self-serve AI search monitoring from $29 a month, with Claude, Gemini and AI Mode as add-ons. Scanley is a managed AEO program for credit unions and community banks that drafts fixes for compliance sign-off.
Facts about Otterly checked on October 12, 2026 from Otterly's public website, with each one linked in the table. Scanley wrote this page and competes with Otterly. We have tried to be fair and to link every fact about Otterly to Otterly's own site. Products change, so check Otterly's site for the latest.
The short answer
Choose Otterly if
- You want a low monthly cost: Lite is $29 a month.
- You want self-serve daily tracking.
- You want a Looker Studio connector, an API or MCP access, or an agency program.
Choose Scanley if
- You want each fix drafted for you and routed through a named approver, not a tracker your team acts on.
- You want Claude and Gemini measured in the program, not as add-ons.
- You want questions written for your metro and products, for a financial institution.
At a glance
| Scanley | Otterly | |
|---|---|---|
| What it is | A managed AEO program: Scanley measures, explains each gap, and drafts the fix for your approval | A content intelligence platform for AI search: prompt research, AI search analytics, content audit and GEO optimizationsource |
| Built for | Financial institutions: credit unions, community banks, lenders and fintech platforms | Marketing teams, SMEs and agenciessource |
| Financial-institution specific? | Yes: built for financial institutions | Cross-industrysource |
| AI engines named | Program: ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and Copilot | Base: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Paid add-ons: Claude, Google AI Mode and Gemini.source |
| How often questions are re-asked | A monthly scan in the program; every question asked twice per engine | Daily trackingsource |
| Recommended and mentioned reported separately | Yes. Map listings are counted separately, and an engine not measured is marked not run, never a miss | Not stated on Otterly's site (checked October 12, 2026)site |
| Local or metro measurement | A locked 21-question set for your metro or product category | Not stated on Otterly's site (checked October 12, 2026)site |
| Who drafts fixes | Scanley drafts each fix as a review document | Not stated on Otterly's site (checked October 12, 2026)site |
| Compliance approval workflow | Fixes are drafts until a named person at your institution approves them; the record keeps who approved what, when | Not stated on Otterly's site (checked October 12, 2026)site |
| Method published | Published, and printed on every report | Not stated on Otterly's site (checked October 12, 2026)site |
| Access needed to your systems | None to measure. Public web only: no member data, no system access, no credentials | Not stated on Otterly's site (checked October 12, 2026)site |
| Published pricing | Not published. Scope and monthly cost are set in writing after the free scan | Lite $29, Standard $189, Premium $489 per month (15% off billed annually); custom plans from 1,000 promptssource |
| Free starting point | A free AI scan, delivered in two business days | A free trialsource |
| Security attestations stated | Not stated | Not stated on Otterly's site (checked October 12, 2026)site |
| Add-on engines | None. Every engine Scanley measures is in the program. | Claude, Google AI Mode and Gemini are paid add-ons (Claude: $29, $109 or $439 a month by plan)source |
| Best fit | A credit union or community bank that wants measurement, drafted fixes and the approval record handled as one managed program. | A small team that wants low-cost, self-serve daily tracking with integrations. |
Who drafts the fixes, and how compliance signs off
Scanley drafts each fix as a review document. Fixes are drafts until a named person at your institution approves them; the record keeps who approved what, when. Your institution publishes through its own process.
Otterly: its site does not describe who drafts the fixes. Its site does not describe an approval workflow; ask Otterly how drafted content reaches your compliance reviewer.
Pricing
Otterly: Lite $29, Standard $189, Premium $489 per month (15% off billed annually); custom plans from 1,000 promptssource
Scanley: the free AI scan costs nothing. A managed program is scoped to your products, markets and engines, and the monthly cost is set in writing after the scan. How Scanley pricing works.
Where Otterly is the better choice
Where Scanley is the better choice
- You want each fix drafted for you and routed through a named approver, not a tracker your team acts on.
- You want Claude and Gemini measured in the program, not as add-ons.
- You want questions written for your metro and products, for a financial institution.
How every Scanley number is produced is public: how Scanley measures AI visibility. For compliance teams: AI answers as a compliance surface.
Questions buyers ask
Which AI engines do Scanley and Otterly measure?
Scanley's program measures ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and Copilot. Otterly: Base: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Paid add-ons: Claude, Google AI Mode and Gemini..
What does Otterly's base plan cover?
ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, per its pricing page. Claude, Google AI Mode and Gemini are paid add-ons.
More comparisons
Sources and method
- https://otterly.ai/ checked October 12, 2026
- https://otterly.ai/pricing checked October 12, 2026
This comparison was written by Scanley, which competes with Otterly. Spot an error? Email hello@meetscanley.com with the fact and a public source; how we compare and correct. Product names are trademarks of their owners; no affiliation is implied.